Blog

Trusting Information Access

By Angel Maldonado

The sophistication of information retrieval through personalisation has become a default standard. Nowadays, every Search and Navigation solution is able to provide results that are influenced by actions which the user has performed in the past, increasing the quality of relevancy by increasing the quality of context.

Documentation As Code

By Guillermo Vigil

A step-way guide to build an awesome website with markdown files using Docusaurus

Six Gestalt Principles applied to UI design

By Jaime Quintana

When creating an eCommerce may seem like an impossible mission how to correctly distribute the considerably large amount of information that we have to dump on consumers’ screens. This task can certainly become much easier if we have Gestalt principles in mind.

Empathy's Intern Diary

By Daniel Guerra

Growing together: a little fragment of Daniel Guerra's journey and personal growth through Empathy's Internship Program.

#Kickoff2020: fueling for growth

By Borja Santaolalla

Last month our annual #Kickoff2020 took place. The entire Empathy team gathered, together with –for first time ever– a selection of clients and partners, to celebrate our 2019 results and...

Cycling through the Vue.js Canals

By Beltrán García

In February 2020, Amsterdam hosted the biggest event in Europe of Vue.js and our partners Beltrán García and Ángel Méndez traveled there to tell us about their experience.

Hello, is it me you're looking for?

By Iago Fernández

In Empathy.co we have developed the Category Context, a service analyzes the user behaviour when browsing through category pages and clicking on products to create a rank, depending on the category currently considered.

Exploring the Consumer Journey

By Lucía de Espona

Knowing how the customers search through a site is important to improve their shopping experience. For this purpose, a key concept is employed: the "user journey", defined as the user’s sequence of search queries during a session on a site.

Be Immersed in Empathy

By Borja Santaolalla

I‘m so happy to introduce Experience Empathy, a new way of exploring trust and transparency among Empathy and its customers and partners. It is a great opportunity to get to know Empathy.co up close, but Experience Empathy also is the best starting point for building reliable and trustworthy relationships.

Empathy Interface team realizes a world of possibilities

Tajes manages day-to-day Empathy Interface implementations for multiple customers, as he strives to deliver the best frictionless search and discovery tools for each client.

Feel The Future

By Angel Maldonado

2019 contains interesting clues to help us sketch what 2020 might mean to the companies we represent and the responsibilities we hold.

MyData Madrid: A vision shifting the e-commerce search towards decentralization

After speaking at #MyDataMadrid Meetup, Alejandro Juan provides his vision about the Solid Project at Empathy.co and the shift towards decentralization on the e-commerce search.

FoodDiscovery#2 - Ethical Search: Designing an irresistible journey with a positive impact

By Borja Santaolalla

Brands in the grocery industry (i.e. supermarkets and consumer packaged good brands in their D2C channels) start building meaningful relationships with their customers based on trust and integrity.

What I learned at the 18º QA&Testing conferences

By Jorge Gabriel

At the end of October I had the pleasure of attending the International Conference on Software Testing and QA in the wonderful city of Bilbao. The conference consisted of 18 presentations divided into seven thematic tracks, two tutorials, two special readings and three keynotes

How Progressive Discovery Transforms the Search Experience

By Jorge Soto

Guiding the user to decide the next steps and to control their own discovery journey is sometimes complex, as the number of different paths and interactions can be overwhelming.

Fire up Empathy.co Tags in Google Tag Manager!

By Lara Menéndez

Empathy.co tag templates are now available on Google Tag Manager . You can add them to your GTM workplace to collect all your Search data.

Looking Beyond Search

By Cristian González

Discovery Wall, the new feature to enrich search suggestions and show the right ones for each user. Here we explain, from a backend perspective, how easy it is to integrate, and the brilliant results.

The Search as a Guide to Fulfil Dreams

By Borja Santaolalla

With brand-new Empathy Search and Discovery features to share, Empathy.co was at Meet Magento Spain 2019. On this occasion, it was our own client Pronovias.com who presented their recently revamped search experience.

Visual Facets: The Forefront of Search and Discovery

By Jorge Soto

Filters and facets are still a pending subject for many e-commerce sites when trying to deliver a more frictionless, dynamic and delightful experience. However, great examples of visual search are inspiring sites to act. Visual Facets are an alluring new forefront of UX that reaches customers’ hearts.

Let’s get connected: Empathy.co is now available in Google Data Studio

By Lara Menéndez

Over the last few months we’ve shared some hints about how Empathy data may be integrated with Google Data Studio (DS). Now we’re glad to announce that Empathy.co has officially taken advantage of the DS Community Connector under the Google Developers program to create its own Data Studio connector!

Frontend Cache

By Iván Tajes

We, at Empathy.co, have created a cache system to reduce redundant browser requests and the workload of our backend API’s.

The new role of the search box in grocery shopping

By Borja Santaolalla

Online grocery shopping can be quite a frustrating. Can food shopping be transformed into a more valuable task to do online that goes beyond purely restocking my last purchases?

Dieter Rams: 10 principles of Good Design in a digital world

By Jorge Soto

Rams was primarily the creative leader of Braun and responsible for many timeless technology pieces that keep influencing a lot of popular devices we daily use.

No Results: Go Beyond the Keywords and Find Out your Users' Intentions

By Lara Menéndez

The understanding of your site visitors’ intent is one of the most delightful parts of search data analysis. Caring about the most wanted products in your e-commerce adds a great deal of value to your analysis but, what happens with those frustrated search intentions?

Back to School, searches by number make the difference

By Lara Menéndez

We have checked the searches made in one of our bookstore customers, and we have seen how searches by reference number, in this case ISBN (International Standard Book Number), have been heavily increasing during July in Spain.

So... tell me what you want, what you really, really want!

By Álvaro Panizo

In software development and computer systems there has always been a conflict between the little “humanity” of the engines and the interactions with it. Social analysis brings us an undeniable...

7 Simple Steps to Write a Better API Using Spring Boot that You Should Know

By Cristian González

Here some advice that I consider essentials when programming a Spring Boot application. All of them are based on my experience working with that and are subjective of course, let’s go for it.

Using Real-Life Pictures Into Data Visualisations

The world of data visualisations has been evolving heavily during the last years. The incursion of pictures and real-life images into data visualisations can make them more expressive and emotional.

Activate Conference

Activate Conference kicks off on Monday 9th September in Washington DC. It brings together participants from a variety of backgrounds, all sharing a common interest in exploring the power of Search and AI.

The Summer’s Most Sought After Supermaket’s Products

By Germán Heredia

Looking at data from supermarkets within Spain, online searches for fans, swimming pools, sun loungers and BBQs soared with increases during the month of June of 249%, 126%, 26% and 7%, respectively.

MVT: Test, Analyse and Optimise Your Search Experience

By Pedro Facal

MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.

Precious Data: Introduction to the Beacon API

On today's post, we are going to introduce the Beacon API which provides a way to schedule asynchronous and non-blocking requests to a web server.

The Future of Retail will be Textless

By Angel Maldonado

Over the past few years, the way we communicate and the channels we use have changed and evolved dramatically. We’ve seen a move away from text and a significant rise in image, visual as well as voice content alongside the technology that propels it.

Searches Double in the UK and Quadruple in Spain as the Summer Sales get underway

By Germán Heredia

The long-anticipated Summer Sales kicked off in the UK last week with Spain following suite this week as they continue around the world until the beginning of July. The summer...

#EXF19

By Jorge Soto

Experience Fighters is the annual meeting for innovators and experts in user experience and, with more than one thousand attendees, it’s clearly the main event of its kind in Spain.

Quality Assurance & Release Management should be FRIENDS

By Jorge Gabriel

These processes of quality assurance and release management are closely linked within software development. They are two branches that collaborate closely with each other and often end up converging in the same team or person.

MICES 2019

MICES brings together participants from a variety of backgrounds, all sharing a common interest in eCommerce search

Applying synonyms: choose well and increase the findability of your site!

By Álvaro Panizo

In eCommerce, you may say synonyms are words that are used to refer to the same product or service.

Empathy Data Integration: the next step for your Search Reporting

By Lara Menéndez

Would you like to enhance your current Search Performance Reports? Over the last few months we’ve shared some hints and tips on the Empathy metrics that can be interesting to analyse alongside data from your current Analytics tool (Google Analytics, Adobe Analytics). This offers a way to have more meaningful insights about your search performance.

Empathy Day 2019: Being Creative Humans

By Germán Heredia

As summer is approaching and the half way mark of the year, our teams from across Spain and the UK got together to reflect, review our kick-off goals, our progress and accomplishments while pausing to look ahead.