MEDIA MARKT THE PURSUIT OF HAPPINESS
MEDIA MARKT THE PURSUIT OF HAPPINESS
So that with Media Markt “being happy costs so little” is something already knew. But now that EmpathyBroker is part of this electronics giant’s life, finding what you are looking for costs so little too.
EmpathyBroker’s
commitment with Media Markt is to get a much more simple and
intuitive navigation experience
for users. Proof of this is the service of “
suggested results
“ EmpathyBroker included in the
internal search engine
of Media Markt, showing the best results related to the
search performed by the user
. These excellent results are based on those most successful searches, in other words, queries with great search volume and product click.
In addition to suggesting popular or successful searches,
the
autosuggest
feature
displays the categories in which the product we are looking for is located.
Naturally, the
search engine
is seamlessly integrated into the header of Media Markt in line with the brand identity.
In order to achieve super optimized results
EmpathyBroker
has worked on a self-managed tool that could control
Media Markt
results grid with minimal effort. Thanks to the function
Equalize
, Media Markt can prioritize some results over others based on search data of its users.
Having over 60,000 indexed products, Media Markt know what products are more searched, liked and which ones get higher conversion rate following a deliberate search. Now we can affirm that look and find happiness costs little.